The End Of An Era: Marc By Marc Jacobs Shutting Down
It’s official: Marc by Marc Jacobs is to be merged with the designer’s main collection. Marc Jacobs himself confirmed the news to WWD, explaining why this decision is for the best.
“We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes. It wasn’t supposed to be a second line or the poor-relative-of. I love that mix of things, that high and low, that rich and poor, all of those contrasts, the everyday and the extraordinary.”
Jacobs stressed that he had absolutely enjoyed working on this line, but explained “it just feels like we aren’t doing that job by showing two different collections with two different messages”.
“We’ve gone through many different ways looking at what [Marc by Marc Jacobs] was initially and how it had gotten away from that, and I think again we’re back to that same thing. The way to do it is that this is under one label.”
The line began 14 years ago as a means for younger people to be able to buy themselves Marc’s fashionable clothes at an affordable mid-price point. The creative minds behind Marc by Marc Jacobs are currently Katie Hiller and Luella Bartley and their future roles in the company remain unknown.