Martha Stewart Goes To War With Gwyneth Paltrow


The queen of celebrity lifestyle guru-ing Martha Stewart isn’t happy with the growing competition in the do-it-yourself business.

She slammed Gwyneth Paltrow in a recent interview with Net-a-Porter’s Porter magazine, saying that the Oscar-winning actress should shut up and stick to acting.

‘’She just needs to be quiet. She’s a movie star. If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.’’

Since Paltrow’s online brand Goop is becoming more and more popular, Stewart needs to defend her guru crown and focus on the digital world, according to Advertising Age’s Michael Sebastian.

“It’s interesting timing to hear from Martha right now because her company has had its head down for the last nine months.  She needs to make sure that she can get rid of, or at least squash some of the competition in the digital space because that’s where the growth is.’’

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