Kylie Jenner’s Lip Gloss Trailer Is Just What You Thought It Would Be

It would seem that “breaking the Internet” runs in the Kardashian/Jenner families. First, Kim Kardashian broke the ice (hah!) in 2014 when she got her naked behind on the front page of the winter edition of Paper magazine. Now, a year later, Kylie Jenner is stealing the spotlight – with her cosmetics.

Jenner already caused quite a hassle with her Lip Kit, but she’s taking it a step further. She announced her new line of lip glosses today with a motion-picture trailer, which was directed by Grammy-nominated American music video director Collin Tilley.

Despite being one of the most [un]original celebrity videos we’ve ever seen, it already has close to two million views. If this keeps up, the video will probably reach tens of millions of views by the end of the week. Do you want to know what’s the best part? This isn’t an April Fools’ joke, people. Check out the video below, but don’t say we didn’t warn you: